Reviewing your email metrics helps you understand how well your emails are being received. By checking key metrics, you can see what's working, spot any issues, and make improvements for future emails. This article will show you how to easily review and understand your email performance.
From Email Content
1. Scroll down to Engagement Metrics.
2. Delivery Rate: The percentage of emails that were successfully delivered to recipients' inboxes.
Your delivery rate might be less than 100% if an email address is typed wrong (like "gmil.com" instead of "gmail.com"), if the recipient's inbox is full, or if the email address is no longer active.
3. Open Rate: The percentage of people who opened your email after receiving it. It shows how many recipients were interested enough to click and view your message.
4. Click to Open Ratio: The percentage of people who clicked on a link in your email after opening it. It helps measure how engaging and relevant your email content is to those who read it.
5. Unique Opens: The number of individual people who opened your email at least once. It counts each person only once, no matter how many times they open the email.
6. Unique Clicks: The number of individual people who clicked on a link in your email. Each person is counted only once, even if they click multiple times.
7. Total Opens: The total number of times your email was opened, counting every time someone opens it, even if the same person opens it multiple times.
8. Total Clicks: The total number of times links in your email were clicked, counting every click, even if the same person clicks multiple times.
9. Total Click Through Rate: The percentage of all recipients who clicked on any link in your email, out of the total number of emails sent. It measures overall engagement with your email's content.
10. Unique Click Through Rate: The percentage of people who clicked on a link in your email, counting each person only once. It shows how many different people engaged with your email.
11. Opt Out Rate: The percentage of people who unsubscribed from your emails after receiving one. It shows how many recipients chose to stop getting your emails.
12. Total Spam Complaints: The number of times recipients marked your email as spam. It indicates how often people found your email unwanted or irrelevant.
A high Spam rate will lead email service providers like Gmail or email protection companies like Barracuda to Blacklist us. Ensure you are sending emails to individuals who have opted in and that your content is relevant to them. Make sure you don't use spammy language like:
- Overly Promotional Phrases: "Act now!"
- Excessive Use of Capital Letters:"WIN BIG TODAY!"
- Too Many Exclamation Marks:"Hurry!!! Dont miss out!!!"
- Using "Free" Excessively
- Urgency and Pressure:"Last chance"
- Excessive Use of Dollar Signs: "$$$"
13. Total Soft Bounces: The number of emails that couldn't be delivered for temporary reasons, like a full inbox or a busy server. These emails might get delivered later.
14. Total Hard Bounces: The number of emails that couldn't be delivered because the address is wrong or doesn't exist. These emails won't go through.
